Business and Brand DNA

Maintain the restaurant facts, voice, and source priorities used across Semperi.

Current status: live for the defined scope. Business details, voice profile, editor, and resync are wired.

Review identity and operational facts before style: legal/public name, address, phone, hours, links, cuisine, menu, then voice and story. Correct the canonical field rather than patching the same wrong fact in every draft.

Before resync, know which connected source will win. Preview downstream website and content changes after a material correction. Keep claims specific and verifiable; do not add awards, ingredients, sourcing, accessibility, or dietary promises without evidence.